Cannabis continues to make its retail mark across the country. Each different region carries different customers with different backgrounds. Earthbound is a beacon to a set of customers in Oklahoma City, OK . I was contacted to help find, build, and realize where a potential market opportunity in the OKC area is, and what that customer is looking for. Earthbound in its final form is an ode to genuine work ethic and pride in product. The no nonsense character we developed allowed us to galvanize a brand that was all about product, process, and shooting straight with the customer. From great people comes a great product, that's Earthbound.